“Live as if you were to die tomorrow. Learn as if you were to live forever.” — Mahatma Gandhi
Meet Erica Bearman
For those of you who don't know me yet, let me introduce myself...
...Born and raised in New Mexico, I started as a teacher in Albuquerque and Pittsburgh before moving into educational sales, where I've been helping schools and companies for over 20 years.
Now, I am excited to get back to my roots—building services from the ground up that really make a difference, whether it’s for a school district or a start-up. When I am not working, you’ll find me gardening, practicing Pilates and yoga, or digging deeper into meditation. Family and community keep me grounded and inspired every day.
“My goal is simple: help schools get the support they need and help start-ups find their niche to create solutions that matter.”
Services for Districts and Charters
*for pricing please inquire
The Wise Bear's Path - Professional Development and Services
Tailored professional development and consulting for educatiors and learders, focused on growth, resilience and aligned systems.
Bear Tracks Workshops - Interactive Learning Experiences
Dynamic, practical workshops that build skills, introduce new strategies, and support implementation over time.
The Lone Bear's Guidance - 1-on-1 Coaching
Personalized coaching for leaders and educators, with options from single sessions to extended 3-6 month packages.
The Bear Clan Circle - Group Coaching
Small-group coaching that builds community, shared wisdom and accountability over 4-6 week or ongoing formats.
Bear Den Projects - Project Based Engagments
Deeper, project-based partnerships to design, implement and refine systems that drive measurable improvement.
The Bear's Roar - Speaking Engagments
Keynotes and conference sessions that inspire courageous leadership, equity focused practice and sustainable change.
The Bear's Summit - VIP Day Experience
An intensive VIP day (with optional follow-up) to clarify priorities, make key decisions, and leave with a concrete plan.
Bear-Strong Go-To-Market Wins for Educational Start-Ups
Go-to-market excellence in education requires more than just a plan; it demands Bear-Strong resilience and strategic clarity. We specialize in transforming educational initiatives into high-impact programs through proven tactical deployment. By focusing on aligned systems and expert execution, we ensure that your educational transformation leads to immediate, visible, and sustainable growth for both leaders and students.
Bear Claw Market Entry Strategy
I will help you grasp the education market with strength and precision, aligning your start-up with district needs and policies.
Bear Paw Outreach & Relationship Building
I will engage key decision-makers with a steady, deliberate touch to build trust and meaningful partnerships for your company.
Bear’s Den Onboarding Design
I create safe, nurturing onboarding experiences to help educators easily integrate and adopt your tools and programs.
Bear Wisdom Policy & Cultural Alignment
I guide you through complex education policies and honor educator priorities with the courage and care of a protective bear.
Bear Pack Sales Team Selection
I help you find and assemble the right people for your sales team—those who have the drive, skills, and connection to the education community to succeed.
Bear’s Insight District Research
I dive deep into market research to uncover the challenges and goals of school districts, just like a watchful bear in the forest.
Bear Growl Messaging Strategy
Together, we will craft clear, compelling messaging that roars your value to educators and students, making your product’s benefits impossible to ignore.
Bear Track Feedback & Improvement Loop
I follow data trails and feedback like bear tracks in the wild, helping you continuously refine your product and prove its impact.
Bear’s Reach Regional Expertise
I leverage deep local and regional knowledge to help extend your market reach beyond New Mexico with confidence and strength.
Rooted in Bear Wisdom
At Hombre Oso Educational Consulting, I partner with school and charter leaders to solve complex challenges with clarity, courage, and care. Drawing on years of experience in education leadership, I help you navigate change, design sustainable solutions, and create learning environments where both adults and students can thrive.
Hombre Oso Educational Consulting helps education start-ups overcome the challenge of quickly building a strong market presence. Founders, Chief Executive Officers, and Chief Financial Officers often lack repeatable go-to-market strategies that drive fast, visible sales momentum. Our proven solutions enable these leaders to launch with a clear brand identity and scalable sales approach, securing lasting market traction and competitive advantage in the education sector.
Bear Wisdom = Brilliant Results
Connect with Erica
I am dedicated to supporting school and charter leadership through strategic consulting. Reach out to discuss how I can help you address institutional challenges and achieve brilliant outcomes. If you are an educational start-up, I can help create your go-to-market strategy. For pricing and contract information please inquire.
It has been a pleasure working together. From the very beginning, Erica has been professional, knowledgeable, responsive, and genuinely committed to helping the team grow. What is most appreciated is that Erica takes the time to understand the business and its goals rather than offering a one-size-fits-all approach.
Eli Schwartz, Founder of Baketivity
I’ve had the opportunity to work closely with Erica on literacy initiatives across New Mexico and Arizona. What sets Erica apart is her ability to understand the needs of the people and organizations she works with, navigate different perspectives, and align initiatives around a shared goal.
She brings a rare combination of regional knowledge, strategic thinking, and genuine care to everything she does. Erica can see the big picture while also understanding what it takes to move an initiative from an idea into meaningful action. She listens, builds trust, and keeps the needs of those she supports at the center. That combination is what makes Erica such a valuable partner.
Miriam Kahn, Coordinator for Teacher Pathways HISD
I’ve had the opportunity to work with Erica, and one of the things I value most about her is how intentionally she shows up. She doesn’t jump to conclusions or offer a generic response, she truly listens and asks targeted questions to understand your why.
Erica has a rare ability to dig deep, ask meaningful questions, and connect the dots between your challenge, your goal, and the gap between them. This is what makes her invaluable. She builds trust, ignites clarity, and brings confidence to your strategic plan. She is a true leader and thought partner.
Kathleen Richards, Founder at The Motus Collective
Client Reviews
What people say about Hombre Oso Consulting...